Accepting new clients

Websites and ads that turn after-hours searches into booked jobs.

iScale builds the site, runs the ads that fill it, and when you're ready, puts an AI agent on the phone so nothing goes to voicemail. Built for local service businesses: roofing, masonry, HVAC, detailing, dental, auto and legal.

The problem

Traffic.

Anyone can buy clicks. A homeowner's water heater fails at 9:47 PM, they tap your ad, and they land on a site with no price, no estimate tool, and a phone number nobody answers. They hit back and call the next company.

  • 6pmis when most home-service inquiries come in, right after the office closes.
  • 3companies get called. The one that's easiest to book wins.

The solution

Pages built
to be called.

What every site we build includes
Instant estimate calculatorBuilt in
Tap-to-call and text, on every screenBuilt in
Google review flowBuilt in
Ads land on the page made for themBuilt in

Every ad campaign we run lands on a page we built for it, so the click and the call are one system, not two vendors.

What we do

Three services.
One growth path.

Start with the site. Add the ads when you want more volume. Add the AI agent when the phone is ringing more than you can answer. Each step feeds the next.

01 · Websites

A site that sells while you're on a roof.

One page or several, built fast and built to convert: an instant estimate calculator, tap-to-call everywhere, a Google review flow, and copy in your voice. No templates, no page builders, nothing you have to maintain.

  • Live in days, not weeks
  • Estimate calculator tuned to your trade
  • Loads fast on a phone with one bar of signal
  • You own the domain and the files
02 · Ad management

Ads that land on the right page.

Meta campaigns built for local service businesses, with a compliant lead form and a landing page we built for the offer.

03 · Creative included

Copy, images and video, done.

Ad copy, image and video creative, and ongoing testing, built from your job photos and footage. No separate creative bill.

04 · Reporting

The real numbers, monthly.

Spend, leads, cost per lead, and what we're changing next. At the end of the term we review it together.

05 · The upgrade: AI Growth Funnel

Then the phone answers itself.

When you're ready, an AI voice and chat agent answers every call, triages emergency vs. routine, books on your real calendar, and calls ad leads back within minutes of their opt-in text.

  1. Lead form
  2. Opt-in text
  3. Reply
  4. AI callback
  5. Booked
06 · Ownership

You keep everything.

Your domain, your Facebook Page, your ad account, your CRM data. Access is granted, not surrendered.

Proof, the honest way

We don't publish
client numbers.
We show you
the live work.

Live, not a deck

On the call you see the live sites we have built, the real ad accounts we can show, and if you want the upgrade, we dial the AI agent and you listen to it book. Twenty minutes, no slides.

Days, not weeks

Sites go live in days. Campaigns launch the week the site does. What takes time is getting your pricing, your services and your voice right, not the plumbing.

Compliance first

Compliant lead forms. Ad leads get an opt-in text before any AI call. The agent only dials after someone explicitly says yes.

No lock-in

Ad management runs on a three-month initial term. At the end of it, we sit down with the numbers, look at what the campaigns actually produced, and decide together whether to keep going. No automatic renewal, no long-term contract.

The upgrade, in ninety seconds

When you're ready,
the phone answers itself.

Illustrative sequence from the AI Growth Funnel. Your triage rules and calendar logic are set with you during the build.

  1. 0:00

    The phone rings after you've closed.

    No voicemail. No "leave a message." The agent picks up on the first ring with your company name.

  2. 0:04

    It asks one question first.

    Emergency or something to schedule. Urgent jobs get flagged and the owner is alerted. Routine work moves straight to booking.

  3. 0:31

    It checks your actual calendar.

    Not a fake slot picker. It reads your availability and offers the first real opening.

  4. 0:58

    The visit is on the books.

    The caller gets a text confirmation while they're still on the line. The appointment is in your calendar before they hang up.

  5. 1:30

    Everything lands in a system you own.

    Name, address, urgency, transcript and recording, visible live in your dashboard. Nothing waits on a callback that never happens.

Pricing

Every price is here,
not behind a call.

Start with the site, add the ads, upgrade to the funnel when the phone needs answering. Ad management runs on a three-month initial term, then we review the results together and decide whether to continue.

Start here

Website

For the business whose current site isn't bringing in calls.

$1,500one time
Live in days
  • Custom-built, no templates
  • Instant estimate calculator
  • Tap-to-call, text and Google review flow
  • You own the domain and the files
Book a call
Best value

Growth Package

The site and three months of ads, as one launch. Saves $500.

$5,500up front
Then $1,500/mo to continue the ads
  • Everything in Website
  • Three months of ad management, creative included
  • Landing page built for the campaign
  • Monthly reporting and an end-of-term review
Book a call

Ad Management

For the business with a site that works and not enough people seeing it.

$1,500per month
Min. ad spend $1,000/mo, paid to Meta
  • Meta campaigns and compliant lead forms
  • Ad copy, image and video creative included
  • Ongoing testing and monthly reporting
  • Three-month initial term, then we review together
Book a call

The upgrade: AI Growth Funnel

Setup is 50% to start and 50% on launch. Thirty days' written notice to cancel. No long-term contract.

Voice Agent

For the business that is losing after-hours calls today.

$7,000setup
+ $2,000/mo retainer
  • Voice agent on your line
  • Triage, calendar booking, text confirmations
  • FAQ knowledge base
Book a call
Best value

Full Funnel System

Voice, speed-to-lead and the dashboard, as one system.

$12,000setup
+ $5,000/mo retainer
  • Everything in Voice Agent
  • Everything in Speed to Lead
  • Owned CRM and live dashboard
  • Website chat
Book a call

Speed to Lead Agent

For the business already running ads and losing leads to slow follow-up.

$9,000setup
+ $3,000/mo retainer
  • Meta lead ad to opt-in text to AI callback
  • Compliant lead form
  • Callback within minutes of the reply
Book a call

See the work.
Then see it
get the call.

Twenty minutes. We walk through a live site closest to your trade, show you how the ads would land on it, and if you want the upgrade, dial the agent in front of you. If it's not for you, you'll know in the first five.

Book the call

Or email iscalemarketing@gmail.com